LESSON 5: WINGS OF A DOVE

This lesson we need to develop the ideas of the ethical understanding of the Dove advert. 

 To what extent is this campaign actually ethical?  

Does this depend on the intentions of the brand? 

Is this compromised by the drive to maximise sales - spending so many millions is not merely about a charitable attitude or a changer of heart by Dove in the way that their adverts address women or represent women to themselves and to others.

As part of this we will look at the campaigns for Lynx/Axe that ran parallel to this and consider whether this uni-lever brand's activities undermines that of Dove which is akso owned by Uni-lever