Thursday, 11 September 2014

LESSON 3: MEDIA DEBATES - ETHICS IN ADS




Sequence Objectives for this module
To structure the learning so that all are able to progress through the stages of each lesson and that all will have the opportunity to :

Develop your ability to respond to the idea that A2 is about WHY texts are constructed in a particular manner by a careful consideration of their understanding of the terms implicit & explicit [A-E]

•Deconstruct  the exemplar  texts developing your understanding of the ideology of texts and how to recognise and analyse these [A-C]

•Apply the criteria to evaluating texts that will enable you to further consider how media institutions attempt to shape [manipulate] audience understanding  [A*-B

Media debates are a vital aspect of developing our understanding of the media.  As we go through the course we will be required to engage critically with ideas and media events and how these illuminate aspects of media and its impact on society.
We will start by having a fairly structured sequence of lessons whose objective is to get you thinking about a complex issue - ethics - and by the end of it equip you to tackle this issue across a variety of texts and contexts.








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