LESSON 2: IDENTIITES - 'BLACK'

We need to develop some ideas around identity to see how these are constructed.  

For identity we need to think a little more 'deeply' about what is shown - what do we see? how is media form used [music; captions etc]

Representation - how is the subject shown

What issues of identity are offered? How is the sense of 'identity' constructed by the text

Do the texts exploit identity or celebrate it?  How is this achieved?


Danish furniture Advert

https://www.youtube.com/watch?v=LGV35i-gGnE

Guinness Made of Black

https://www.youtube.com/watch?v=hIvHZFB-iYU

Guiness Sapeurs

https://www.youtube.com/watch?v=B-3sVWOxuXc

Task:

We are now going to compare the two texts : Made of Black and Sapeurs

You need to consider the issues above regarding representation  and how media products construct a sense of identity

A key consideration is that the product Made of Black was targetted at a pan-African audience [it was shown in African cinemas and on African TV] whilst the product Sapeurs was targetted at a western European audience.

The key task is: 

Write a response [about 300-400 words]

How do the texts use media forms to construct effective campaign for their product. How is the issue of identity addressed for the differing audiences?