Remember to start by considering the media mantra:
WHAT TYPE OF PRODUCT IS IT? [WHAT IS ITS INTENTION?]WHO IS IT AIMED AT? [AUDIENCE]
WHAT MIGHT BE THAT AUDIENCES EXPECTATIONS OF SUCH A PRODUCT?
DOES THIS PRODUCT MEET SUCH EXPECTATIONS - HOW? WHY NOT?
IS THE PRODUCT EFFECTIVE IN ITS INTENTIONS?
We then need to look at application of theory - how might Hall be applied to this one?
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