CELEBRITY SPORTSMEN

Here we're going to take a look at two very different adverts for products that both feature celebrity footballers endorsing their products. We here go beyond two-step flow to explore what these products indicate about the prevailing zeitgeist and our world of obsession with celebrity and the lives of others.

Product 1 is an advert for Dr Dre Beats headphones.
Product 2 is part of the campaign for Adidas football boots.

[1] How do the two products represent the life of celebrity footballers?

[2] Media commentator and theorist John Fiske wrote : 
‘our society teaches men that their masculinity depends upon successful performance’ (Fiske, 2010) and that 'the media promotes unrealistic and dangerous role models.'

How do media products such as these reinforce or contradict such a view?

[3] How have changes in social media [these two adverts totaled over 27,000,000 hits on You Tube] impacted on the spread of commercial messages and how advertisers promote their products?