Digital media is any media that is encoded in a machine-readable format. Digital media can be created, viewed, distributed, modified and preserved on computers. Computer programs and software; digital imagery; digital video; web pages and websites including social media; data and databases; digital audio such as mp3s; and e-books are all examples of digital media.
Digital media is frequently contrasted with print media, such as printed newspapers and magazines, and other traditional or analog media, such as film and audio tape.
We looked at our individual consumption of such media formats, and many were shocked to discover the huge amount of time we spend consuming digital media! On average, we discovered that youth tend to skew the data of the overall public, and that you babies of the digital revolution consume far more digital media in the form of social networking, music and video streaming and computer games than your older counterparts, who tend to use digital media more for video calling, reading e books and doing research.
You can see from
But why have they had this effect on our media consumption?
You
can use a smartphone to:
- Watch TV (both legally through sites like iPlayer or Netflix.com, and illegally through streaming websites).
- Stream films (again, both legally and illegally)
- Shop online
- Be advertised to in the form of banner ads on games, internet sites, apps etc.
- Broadcast advertising is quickly becoming far more usable and prevalent on smartphones - youtube has started using adverts before their videos on phones now, not just on desktop accessed videos. This change only came into effect in 2014, a big change in how they advertise to us!
Simply put, this is technological convergence, a buzzword from your AS Media Studies exam in May.
Essentially, when focusing on technological convergence alone, it is the accessing of multiple media platforms from a single device, or the ability to do so. Not to be confused with synergy!
Mobile Apps study
U.S users spend the majority of their time consuming digital media within mobile applications, according to a new study released by comscore in 2014.
That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media.
Combined with mobile web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media consumption makes up the remaining 40%.
Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 out of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.
As you can see, it is clear that desktop usage is falling whilst mobile usage, particularly in the form of "apps" is increasing month by month, with a huge leap of 12% in just over a year.
Why are apps so appealing?
Well, they are converged technology access through more converged technology! The average consumer is lazy; we like to access our media "on the go" and instantly, with minimal effort on own part. Apps allow us to do this in the easiest possible way. They are often free, or very low cost, have easy user interfaces than their web-counterparts, and speed up the process of accessing the media products we love.
So, with all of this in mind, think back to your AS media exam and consider the question you were asked:
[TASK] What impact has convergence had on the way that audiences access and consume the media product from your case study?
Jenkins says that convergence is:
"the
flow of content across multiple media platforms, the cooperation between
multiple media industries, and the migratory behaviour of media audiences who
would go almost anywhere in search of the kinds of entertainment experiences
they wanted“
Essentially, when focusing on technological convergence alone, it is the accessing of multiple media platforms from a single device, or the ability to do so. Not to be confused with synergy!
Mobile Apps study
U.S users spend the majority of their time consuming digital media within mobile applications, according to a new study released by comscore in 2014.
That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media.
Combined with mobile web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media consumption makes up the remaining 40%.
Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 out of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.
Why are apps so appealing?
Well, they are converged technology access through more converged technology! The average consumer is lazy; we like to access our media "on the go" and instantly, with minimal effort on own part. Apps allow us to do this in the easiest possible way. They are often free, or very low cost, have easy user interfaces than their web-counterparts, and speed up the process of accessing the media products we love.
So, with all of this in mind, think back to your AS media exam and consider the question you were asked:
[TASK] What impact has convergence had on the way that audiences access and consume the media product from your case study?
No comments:
Post a Comment