TASK:
What do we understand to be the intention of this product [evidence]?
Who is the target audience?
What techniques is the poster employing to get it's message across?
Is it effective - what criteria would you apply to determine this?
Can we apply similar ideas to this campaign product?
How do both of these apply commercial ideas [selling products] to selling an ideology?
How can such techniques be effective?
Today we explored the images and discussed a number of issues:
[1] What is the intention of each product [to inform; make aware; to volunteer; to alter actions]
[2] Who the audience was and how this shaped the product
[3] That shock tactics was a useful response but that it was limiting to our thinking if that is all we can see. We considered the use of branding [a flag to gather under; to reinforce our ideas and our identity]. Verisimilitude - the actuality of the classroom, the street to normalize the issue. The use of stereotypes - the children; the woman.
[4] The use of humour / irony - the Kinder egg; the pointlessness of the thumbs up.
[5] The impact of the products on the audience
Can we apply similar ideas to this campaign product?
How do both of these apply commercial ideas [selling products] to selling an ideology?
How can such techniques be effective?
Today we explored the images and discussed a number of issues:
[1] What is the intention of each product [to inform; make aware; to volunteer; to alter actions]
[2] Who the audience was and how this shaped the product
[3] That shock tactics was a useful response but that it was limiting to our thinking if that is all we can see. We considered the use of branding [a flag to gather under; to reinforce our ideas and our identity]. Verisimilitude - the actuality of the classroom, the street to normalize the issue. The use of stereotypes - the children; the woman.
[4] The use of humour / irony - the Kinder egg; the pointlessness of the thumbs up.
[5] The impact of the products on the audience
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