Monday, 1 December 2014

LESSON 21: ADVERTISING SPEND

Today we are extending the idea of synergy - the linking of acquired knowledge to construct 'new' learning. The idea is to explore how expanding media events can be used to apply theoretical ideas to generate examples for section B of the examination and to analyse developing media trends.

this session moves our focus from the OFCOM survey looked at in L20 to explore supporting details as to the changing face of media activity by institutions and consumers.






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