borrowed interest - a primer

A great example of borrowed interest or media inter-textuality from the Sun

RETURN OF THE SON OF BEACH BODY READY - REMEMBER?

Last year we spent a few happy lessons dealing with the fall-out from a controversial advert : the are you beach body ready campaign.

Here is another campaign that treads similar ground



slimming-pills-xls-medical-ad-banned-irresponsible-approach-body-image